Target market

Definition

A target market is a specific group of consumers identified as the recipients of a particular marketing message, based on shared characteristics like demographics, interests, or needs. Businesses focus their marketing efforts and resources on this group to maximize the effectiveness of their product promotions and advertising.

Related terms

Market Segmentation:

The process of dividing a broad consumer or business market into sub-groups based on some type of shared characteristic.

Demographics: Statistical data relating to the population and particular groups within it, often used to identify characteristics of target markets.

Marketing Mix:

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically encapsulated as product, price, place, and promotion