All Subjects
Light
11.1
The Marketing Concept
11.2
Creating a Marketing Strategy
11.3
Developing a Marketing Mix
11.4
Buyer Behavior
11.5
Market Segmentation
11.6
What Is a Product?
11.7
Creating Products That Deliver Value
11.8
The Product Life Cycle
11.9
Pricing Strategies and Future Trends
11.10
Trends in Developing Products and Pricing