Psychographic segmentation

Definition

Psychographic segmentation is a marketing strategy that divides consumers into sub-groups based on shared psychological characteristics, such as lifestyle, values, attitudes, and interests. This approach helps businesses tailor their products and marketing messages to more effectively meet the specific needs and desires of different consumer segments.

Related terms

Behavioral Segmentation:

Divides consumers based on their behavior patterns when interacting with a company or making purchasing decisions.

Demographic Segmentation: Involves dividing the market into segments based upon variables such as age, gender, income level, and education.

Target Market:

A specific group of potential consumers at whom a company aims its products and services