Collectivist Cultures

Definition

Collectivist cultures value the needs of the group as a whole over the needs or desires of each individual. They emphasize interdependence, cooperation, harmony, family ties, respect for elders, and tradition.

Related terms

In-group favoritism: The tendency to favor one's own group or those perceived as part of it.

Conformity:

Adjusting one's behavior or thinking to coincide with a group standard.

Reciprocity norm: An expectation that people will help, not hurt, those who have helped them.