Social Influence

Definition

Social influence refers to the way in which individuals change their behavior to meet the demands of a social environment. It involves how people are affected by others' opinions, suggestions, and behaviors.

Related terms

Conformity:

This is when an individual changes their beliefs or behaviors in order to fit in with a group.

Normative Social Influence:

This is when an individual conforms in order to be liked and accepted by the group.

Informational Social Influence:

This occurs when an individual conforms because they believe the group is competent and has the correct information.