Social media

Definition

Social media encompasses a variety of online platforms and applications where users can create, share, or exchange information, ideas, pictures/videos, and form communities based on interests. It serves as a digital tool for communication, marketing, entertainment, and networking.

Related terms

Content Marketing:

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Influencer Marketing:

A form of social media marketing involving endorsements and product placements from influencers who have a dedicated social following and are viewed as experts within their niche.

Viral Marketing:

A business strategy that uses existing social networks to promote a product mainly through word-of-mouth, often resulting in exponential growth in the message's exposure and influence