Coty

Definition

Coty Inc. is a global beauty company that manufactures, markets, and distributes fragrances, cosmetics, skin care, and nail care products. It plays a significant role in developing product and pricing strategies to meet customer needs within the marketing mix of the beauty industry.

Related terms

Marketing Mix:

The set of actions or tactics a company uses to promote its brand or product in the market, typically encapsulated by the four Ps - Product, Price, Place, and Promotion.

Branding: The process of creating a unique name, design, or symbol that identifies and differentiates a product from other products.

Consumer Behavior: The study of individuals or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and its impact on the consumer and society