Iconic Memory:Iconic memory is a type of sensory memory that specifically stores visual information for a fraction of a second before it fades away.
Echoic Memory:Echoic memory is another type of sensory memory that temporarily holds auditory information, such as sounds or words, for a few seconds before they disappear.
Selective Attention:Selective attention refers to our ability to focus on certain stimuli while ignoring others. It plays an important role in determining which sensory information gets transferred from sensory memory into short-term memory during encoding.