Group Consensus

Definition

The agreement among members of a group on certain opinions or beliefs. Group consensus can shape individual attitudes by influencing conformity to the majority opinion.

Related terms

Conformity:

Adjusting one's attitudes or behaviors to align with the standards or expectations of a particular group. It often occurs due to the desire for acceptance or avoidance of conflict.

Normative Social Influence:

A type of conformity driven by the desire to gain approval from others and avoid rejection or punishment.

Informational Social Influence:

A type of conformity driven by the belief that others have more accurate information or knowledge, leading individuals to adopt their attitudes or behaviors.