Attitude Change

Definition

Attitude change refers to the modification of an individual's thoughts, feelings, or behaviors towards a person, object, or idea. It involves altering one's overall evaluation or preference for something.

Related terms

Cognitive dissonance: When there is an inconsistency between our thoughts and actions which creates discomfort and motivates us to reduce the discrepancy.

Persuasive communication: The process of using messages to influence attitudes and behaviors.

Social norms: Shared expectations within a group that guide behavior and influence attitudes.