Rhetoric is the art of using language effectively and persuasively to communicate ideas or arguments. It involves employing various techniques to appeal to an audience's emotions, logic, and credibility.
Ethos refers to the credibility or trustworthiness of the speaker or writer. It is about establishing oneself as knowledgeable and reliable.
Pathos appeals to the emotions of the audience. It aims to evoke feelings such as sympathy, anger, or joy in order to persuade.
Logos appeals to reason and logic. It involves presenting evidence, facts, and logical reasoning to support an argument.