Writing a thesis that lists devices instead of making a claim
A thesis that says 'the author uses pathos, ethos, and logos' earns 0 points because it makes no defensible claim about how those choices work or what they achieve. Your thesis must connect specific choices to a purpose or effect on the audience.
Identifying rhetorical choices without explaining their effect
Naming a metaphor, a rhetorical question, or an appeal and then moving to the next quote is the most common reason students score in the 1-2 range on the evidence and commentary rows. Commentary must explain how the choice works on the reader and why the writer made it.
Summarizing the passage instead of analyzing it
Retelling what the passage says in your own words earns no points on any row of the rubric. Every sentence in your essay should be explaining how a choice works, not what the passage is about.
Bolting the sophistication point onto the conclusion
A closing sentence about 'the broader implications for society' or 'the relevance of this issue today' does not earn the sophistication point. Complexity must be developed through the analysis itself, not announced at the end.
Treating the essay as a device checklist
Students who organize body paragraphs by device (one paragraph on ethos, one on pathos, one on logos) often produce essays without a line of reasoning. Organize by analytical claim, not by device category.