Principles of Marketing

Unit 1 – Marketing and Customer Value

Unit 2 – Strategic Planning in Marketing

Unit 3 – Consumer Behavior in Marketing

Unit 4 – Business Markets & Purchasing Behavior

Unit 5 – Market Segmentation and Targeting Strategies

Unit 6 – Marketing Research & Market Intelligence

Unit 7 – Marketing in a Global Environment

Unit 8 – Marketing in a Diverse Marketplace

Unit 9 – Products – Consumer Offerings

Unit 10 – Competitive Edge: New Product Offerings

Unit 11 – Services – The Intangible Product

Unit 12 – Pricing Products and Services

Unit 13 – Integrated Marketing Communications

Unit 14 – Promotion Mix: Ads and Public Relations

Unit 15 – Personal Selling and Sales Promotion

Unit 16 – Digital and Direct Marketing Channels

Unit 17 – Distribution: Delivering Value to Customers

Unit 18 – Retailing and Wholesaling

Unit 19 – Sustainable Marketing: A New Approach

## What do you learn in Principles of Marketing

Principles of Marketing covers the basics of how businesses promote and sell products. You'll learn about market research, consumer behavior, and creating effective marketing strategies. The course dives into pricing tactics, distribution channels, and advertising techniques. It also explores digital marketing, branding, and how to analyze marketing campaigns within the context of economics.

## Is Principles of Marketing hard?

Most students find Principles of Marketing manageable, but it does require consistent effort. The concepts aren't super complex, but there's a lot to remember. You'll need to get comfortable with marketing lingo and be ready to apply theories to real-world scenarios. The trickiest part is often connecting marketing strategies to economic principles. But if you stay on top of the readings and participate in class discussions, you should be fine.

## Tips for taking Principles of Marketing in college

- Use [Fiveable Study Guides](https://fiveable.me/cram-mode) to help you cram 🌶️
- Create a "marketing plan" for a made-up product to practice applying concepts
- Stay updated on current marketing trends by following industry blogs
- Practice analyzing real ads you see daily using the AIDA model
- Form study groups to discuss case studies and share different perspectives
- Watch "Mad Men" to see old-school marketing tactics in action
- Read "Influence: The Psychology of Persuasion" by Robert Cialdini for deeper insights

## Common pre-requisites for Principles of Marketing

1. Introduction to Microeconomics: This course covers basic economic principles at the individual and firm level. You'll learn about supply and demand, market structures, and consumer behavior.

2. Business Statistics: In this class, you'll dive into data analysis techniques used in business decision-making. It covers probability, hypothesis testing, and regression analysis.

## Classes similar to Principles of Marketing

1. Consumer Behavior: This course digs deeper into why people buy what they buy. You'll explore psychological and sociological factors that influence purchasing decisions.

2. Digital Marketing: Focuses on marketing strategies for online platforms. You'll learn about SEO, social media marketing, and email campaigns.

3. Brand Management: This class teaches you how to create and maintain a strong brand identity. You'll study brand equity, positioning, and brand extension strategies.

4. Advertising and Promotion: Delves into the creative side of marketing. You'll learn how to develop effective ad campaigns and explore different promotional techniques.

## Majors related to Principles of Marketing

1. Marketing: Focuses on creating, communicating, and delivering value to customers. Students learn about market research, consumer behavior, and developing marketing strategies.

2. Business Administration: Provides a broad understanding of business operations. Students study various aspects of running a company, including finance, management, and marketing.

3. Economics: Examines how societies allocate resources to produce goods and services. Students analyze market trends, economic policies, and their impact on businesses and consumers.

4. Advertising: Concentrates on the creative and strategic aspects of promoting products and services. Students learn about copywriting, media planning, and campaign development.

## What can you do with a degree in Principles of Marketing?

1. Marketing Manager: Oversees marketing initiatives for a company or product line. They develop strategies, analyze market trends, and coordinate with various teams to execute campaigns.

2. Market Research Analyst: Gathers and analyzes data about consumers and market conditions. They help companies understand what products people want, who will buy them, and at what price.

3. Brand Manager: Responsible for developing and maintaining a brand's image and reputation. They create brand strategies, oversee product development, and ensure consistent messaging across all platforms.

4. Digital Marketing Specialist: Focuses on online marketing efforts. They manage social media accounts, create content for websites, and develop strategies to increase online visibility and engagement.

## Principles of Marketing FAQs

1. How much math is involved in Principles of Marketing? While there's some basic math for things like pricing strategies and market share calculations, it's not math-heavy. The focus is more on concepts and strategies.

2. Can I take this course if I'm not a business major? Absolutely! Marketing principles are useful in many fields. The course provides valuable insights into consumer behavior and communication strategies.

3. Are there group projects in this class? Many marketing courses include group projects to simulate real-world collaboration. It's a great way to practice teamwork and learn from peers' perspectives.

Economics

Marketing

1.1 Marketing and the Marketing Process

1.2 The Marketing Mix and the 4Ps of Marketing

1.3 Factors Comprising and Affecting the Marketing Environment

1.4 Evolution of the Marketing Concept

1.5 Determining Consumer Needs and Wants

1.6 Customer Relationship Management (CRM)

1.7 Ethical Marketing

2.1 Developing a Strategic Plan

2.2 The Role of Marketing in the Strategic Planning Process

2.3 Purpose and Structure of the Marketing Plan

2.4 Marketing Plan Progress Using Metrics

2.5 Ethical Issues in Developing a Marketing Strategy

3.1 Understanding Consumer Markets and Buying Behavior

3.2 Factors That Influence Consumer Buying Behavior

3.3 The Consumer Purchasing Decision Process

3.4 Ethical Issues in Consumer Buying Behavior

4.1 The Business-to-Business (B2B) Market

4.2 Buyers and Buying Situations in a B2B Market

4.3 Major Influences on B2B Buyer Behavior

4.4 Stages in the B2B Buying Process

4.5 Ethical Issues in B2B Marketing

5.1 Market Segmentation and Consumer Markets

5.2 Segmentation of B2B Markets

5.3 Segmentation of International Markets

5.4 Essential Factors in Effective Market Segmentation

5.5 Selecting Target Markets

5.6 Product Positioning

5.7 Ethical Concerns and Target Marketing

6.1 Marketing Research and Big Data

6.2 Sources of Marketing Information

6.3 Steps in a Successful Marketing Research Plan

6.4 Ethical Issues in Marketing Research

7.1 The Global Market and Advantages of International Trade

7.2 Assessment of Global Markets for Opportunities

7.3 Entering the Global Arena

7.4 Marketing in a Global Environment

7.5 Ethical Issues in the Global Marketplace

8.1 Strategic Marketing: Standardization versus Adaptation

8.2 Diversity and Inclusion Marketing

8.3 Multicultural Marketing

8.4 Marketing to Hispanic, Black, and Asian Consumers

8.5 Marketing to Sociodemographic Groups

8.6 Ethical Issues in Diversity Marketing

9.1 Products, Services, and Experiences

9.2 Product Items, Product Lines, and Product Mixes

9.3 The Product Life Cycle

9.4 Marketing Strategies at Each Stage of the Product Life Cycle

9.5 Branding and Brand Development

9.6 Forms of Brand Development, Brand Loyalty, and Brand Metrics

9.7 Creating Value through Packaging and Labeling

9.8 Environmental Concerns Regarding Packaging

9.9 Ethical Issues in Packaging

10.1 New Products from a Customer’s Perspective

10.2 Stages of the New Product Development Process

10.3 The Use of Metrics in Evaluating New Products

10.4 Factors Contributing to the Success or Failure of New Products

10.5 Stages in the Consumer Adoption Process for New Products

10.6 Ethical Considerations in New Product Development

11.1 Classification of Services

11.2 The Service-Profit Chain Model and the Service Marketing Triangle

11.3 The Gap Model of Service Quality

11.4 Ethical Considerations in Providing Services

12.1 Pricing and Its Role in the Marketing Mix

12.2 The Five Critical Cs of Pricing

12.3 The Five-Step Procedure for Establishing Pricing Policy

12.4 Pricing Strategies for New Products

12.5 Pricing Strategies and Tactics for Existing Products

12.6 Ethical Considerations in Pricing

13.1 The Promotion Mix and Its Elements

13.2 The Communication Process

13.3 Integrated Marketing Communications

13.4 Steps in the IMC Planning Process

13.5 Ethical Issues in Marketing Communication

14.1 Advertising in the Promotion Mix

14.2 Major Decisions in Developing an Advertising Plan

14.3 The Use of Metrics to Measure Advertising Campaign Effectiveness

14.4 Public Relations and Its Role in the Promotion Mix

14.5 The Advantages and Disadvantages of Public Relations

14.6 Ethical Concerns in Advertising and Public Relations

15.1 Personal Selling and Its Role in the Promotion Mix

15.2 Classifications of Salespeople Involved in Personal Selling

15.3 Steps in the Personal Selling Process

15.4 Management of the Sales Force

15.5 Sales Promotion and Its Role in the Promotion Mix

15.6 Main Types of Sales Promotion

15.7 Ethical Issues in Personal Selling and Sales Promotion

16.1 Traditional Direct Marketing

16.2 Social Media and Mobile Marketing

16.3 Metrics Used to Evaluate the Success of Online Marketing

16.4 Ethical Issues in Digital Marketing and Social Media

17.1 The Use and Value of Marketing Channels

17.2 Types of Marketing Channels

17.3 Factors Influencing Channel Choice

17.4 Managing the Distribution Channel

17.5 The Supply Chain and Its Functions

17.6 Logistics and Its Functions

17.7 Ethical Issues in Supply Chain Management

18.1 Retailing and the Role of Retailers in the Distribution Channel

18.2 Major Types of Retailers

18.3 Retailing Strategy Decisions

18.4 Recent Trends in Retailing

18.5 Wholesaling

18.6 Recent Trends in Wholesaling

18.7 Ethical Issues in Retailing and Wholesaling

19.1 Sustainable Marketing

19.2 Traditional Marketing versus Sustainable Marketing

19.3 The Benefits of Sustainable Marketing

19.4 Sustainable Marketing Principles

19.5 Purpose-Driven Marketing

Browse all Principles of Marketing Key Terms

About Us

Resources

Stay Connected

© 2024 Fiveable Inc. All rights reserved.

AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

About Us

Resources

© 2024 Fiveable Inc. All rights reserved.

AP® and SAT® are trademarks registered by the College Board, which is not affiliated with, and does not endorse this website.

Back

Next