AP US History AMSCO Guided Notes

7.7: 1920s: Innovations in Communication and Technology

AP US History Guided Notes

AMSCO 7.7 - 1920s: Innovations in Communication and Technology

Learning Objectives

  1. Explain the causes and effects of the innovations in communications and technology in the United States over time.
I. Causes of Economic Prosperity

A. Increased Productivity

1. How did Frederick W. Taylor's scientific management and assembly line production increase manufacturing output in the 1920s?

2. What was Henry Ford's assembly line system and how did it change factory work?

B. Energy Technologies

1. How did increased use of oil and electricity contribute to economic growth during the 1920s?

C. Government Policy

1. What government policies in the 1920s favored big business and how did they affect the economy?

2. How did Federal Reserve policies contribute to both the economic boom and its eventual collapse?

D. Consumer Economy

1. How did electricity in homes enable the growth of a consumer economy in the 1920s?

2. What role did advertising and credit purchases play in increasing consumer demand?

3. How did chain stores like Woolworth's and A & P change American shopping?

E. Impact of the Automobile

1. How did automobile production become the key driver of economic growth in the 1920s?

2. What were the social and cultural effects of the automobile on American life?

II. Farm Problems

1. Why did farmers struggle economically in the 1920s despite increased productivity?

2. How did wartime conditions and postwar changes affect farmers' financial situation?

III. Labor Unions Struggle

1. Why did union membership decline 20 percent during the 1920s despite rising wages?

2. What strategies did companies use to prevent unionization and why were strikes unsuccessful?

IV. Technology and Culture

A. Architecture and Industrial Design

1. What was the role of industrial designers in the 1920s and how did Art Deco style influence American architecture?

B. Mass Media

1. How did radio transform mass communication and entertainment between 1920 and 1930?

2. What impact did the formation of NBC and CBS have on American culture and regional music?

C. Movie Business

1. How did the movie industry become big business in the 1920s and what role did talking pictures play?

D. Popular Music

1. How did jazz and other new music styles reflect cultural change and youth rebellion in the 1920s?

E. Aviation

1. Why was Charles Lindbergh's 1927 transatlantic flight so significant and how did it reflect American culture?

F. Popular Heroes

1. How did Americans' choice of heroes shift from political figures to sports and entertainment celebrities in the 1920s?

G. Increasing Tension

1. What cultural and political conflicts accompanied the prosperity and technological developments of the 1920s?

Key Terms

economic prosperity

standard of living

scientific management

Henry Ford

assembly line

consumer appliances

impact of the automobile

"open shop"

welfare capitalism

industrial design

Art Deco

mass media

radio

networks

movie industry

Hollywood

popular music

phonographs

popular heroes

aviation

Charles Lindbergh