Normative Social Influence:This is a type of social influence that leads to conformity. It’s driven by our desire to fit into a group because of fear of rejection or social pressure.
Informational Social Influence:This is another type of social influence leading to conformity. It happens when we assume the actions of others in an attempt to reflect correct behavior for a given situation.
Groupthink:A phenomenon where group members try to minimize conflict and reach consensus without critically testing, analyzing, and evaluating ideas.