Writer's Rhetorical Choices

Definition

The deliberate decisions made by an author regarding language use, structure, tone, and persuasive techniques in order to effectively communicate their message.

Related terms

Ethos (Ethical Appeal): An appeal based on the credibility and trustworthiness of the speaker/writer.

Logos (Logical Appeal): An appeal based on logical reasoning and evidence presented to support an argument.

Pathos (Emotional Appeal): An appeal that aims to evoke emotions in the audience to persuade or convince them.