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key term - CBS

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Definition

CBS, or Columbia Broadcasting System, is one of the major television networks in the United States, known for its influential programming and news coverage. Founded in 1927, CBS has played a pivotal role in shaping American media through its innovative broadcasting techniques and popular shows. The network's impact extends beyond entertainment, as it has been a significant player in political reporting and the dissemination of news to the public.

5 Must Know Facts For Your Next Test

  1. CBS was the first network to air a regular television schedule, starting in 1941.
  2. The CBS Evening News was one of the first national news broadcasts and has been influential in setting standards for journalism.
  3. CBS has produced iconic TV shows like 'I Love Lucy,' 'M*A*S*H,' and 'Survivor,' which have significantly impacted American pop culture.
  4. In the realm of political coverage, CBS has been at the forefront of major events such as presidential elections and significant historical moments.
  5. CBS was a pioneer in adopting new technologies for broadcasting, including color TV and live remote broadcasts.

Review Questions

  • How did CBS influence the development of television programming and broadcasting standards in the early years?
    • CBS played a crucial role in establishing television programming standards when it began airing regular schedules in 1941. The network introduced innovative techniques and formats that shaped audience expectations for quality content. Its early investment in diverse programming set a precedent for other networks, encouraging competition that ultimately led to improved standards across the industry.
  • Discuss the importance of CBS's news division in shaping public perception during major historical events.
    • CBS's news division has been integral to shaping public perception during significant historical events, including presidential elections and crises like the Vietnam War. By providing comprehensive coverage and in-depth analysis, CBS has influenced how viewers understand complex issues. The credibility built by its journalists over decades has allowed CBS to serve as a trusted source for millions during times of uncertainty.
  • Evaluate how CBS’s approach to programming and news reporting has adapted to changes in technology and audience preferences over time.
    • Over the years, CBS has continuously adapted its programming and news reporting strategies to meet changing technologies and audience preferences. The network embraced color TV early on and transitioned to digital broadcasting to remain relevant. As audiences shifted toward on-demand content, CBS developed streaming services and embraced social media platforms to reach younger demographics, demonstrating its commitment to staying at the forefront of the evolving media landscape.

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