1. What is normative influence and how does it differ from informational influence?

2. How does the example of students wearing new sneakers illustrate normative influence?

3. In what situations are people more likely to rely on informational influence to guide their behavior?

1. What is persuasion and how do the central route and peripheral route differ in how they influence attitudes?

2. Why are people more strongly persuaded through the central route than the peripheral route?

3. What is the halo effect and how does it function as a shortcut in decision-making?

4. How do the foot-in-the-door and door-in-the-face approaches use different psychological principles to increase compliance?

1. According to Hovland's research, what four central aspects of communication affect how persuasive a message is?

2. How does the credibility of the communicator influence the persuasiveness of a message across different cultures?

3. What role do context and nonverbal communication play in persuasion within multicultural settings?

1. What is conformity and what did Solomon Asch's line comparison experiments reveal about people's willingness to conform?

2. Why did some participants in Asch's experiments conform to incorrect group answers even though they knew the answers were wrong?

3. How do collectivistic and individualistic cultures differ in their rates of conformity to group judgments?

1. What is obedience and what did Stanley Milgram's experiments reveal about people's willingness to obey authority figures?

2. What factors did Milgram identify that decrease obedience to authority?

3. What are several explanations for why people obey authority figures, even when asked to do harmful things?

4. How did the presence of other group members refusing to obey affect participants' willingness to continue in Milgram's study?

5. What ethical concerns did the Milgram study raise, and how did it lead to changes in research standards?

1. What is group polarization and how does it differ from a simple averaging of group members' initial opinions?

2. What is a risky shift and how does it relate to group polarization?

3. How has the Internet increased group polarization and what are the consequences?

1. What is groupthink and what conditions make it more likely to occur?

2. What are the key characteristics and symptoms of groupthink that prevent groups from making good decisions?

3. How did groupthink contribute to the Bay of Pigs invasion decision, and what are other examples of groupthink?

1. What is diffusion of responsibility and how did Darley and Latané's seizure study demonstrate this phenomenon?

2. How does the number of bystanders present affect the likelihood that someone will help in an emergency?

1. What is social loafing and under what conditions is it most likely to occur?

2. How can making individual effort identifiable reduce social loafing?

1. What is deindividuation and how did the Stanford prison experiment demonstrate its effects on behavior?

2. How did Zimbardo's 1970 study show that deindividuation can affect both aggressors and victims?

3. How can deindividuation be counteracted, and what does the nurse uniform study reveal about this?

1. What is social facilitation and how does it differ from social inhibition?

2. How do task difficulty and level of preparedness determine whether the presence of others enhances or inhibits performance?

1. What is the false consensus effect and how does it lead people to overestimate agreement with their views?

2. What psychological processes contribute to the false consensus effect?

3. What are the implications of the false consensus effect for group decision-making and social norms?

1. What are superordinate goals and how did Sherif's Robbers Cave study show they can reduce intergroup conflict?

2. What is a social trap and how does the tragedy of the commons illustrate this concept?

1. What is industrial-organizational psychology and what are its two main areas of focus?

2. What topics do I/O psychologists study to improve workplace performance and employee well-being?

3. What is burnout and why is it an important area of study for I/O psychologists?

1. How do altruism and social debt differ as explanations for why people engage in prosocial behavior?

2. What are the social reciprocity norm and social responsibility norm, and how do they motivate prosocial behavior?

3. What is the 'helper's high' and what benefits do people experience from helping others?

1. What is the bystander effect and what factors explain why people are less likely to help when others are present?

2. What are situational variables and attentional variables, and how do they affect helping behavior?

3. How can directly asking a specific person for help reduce the bystander effect?