Cognitive Dissonance:This refers to the mental discomfort experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.
Heuristic Persuasion: This is a method of persuasion that utilizes simple, efficient rules drawn from experience or learned strategies called heuristics.
Social Influence:This term refers to how individuals change their behavior to meet the demands of a social environment. It takes many forms including conformity, socialization, peer pressure, obedience, leadership etc.