5.5 Tourism
3 min read•november 13, 2020
Kallie Hoffman
Kallie Hoffman
Travel and Tourism
As of 2018, there were approximately 63 million tourists in Italy per year, making Italy the fifth most visited country in the world. Tourism is one of Italy's fastest-growing and most profitable industries, bringing in an estimated revenue of around $190 billion.
The Italians embrace the foreigners, as it boosts their economy and stimulates local businesses. It is also an honor to have so many people appreciate the rich culture, cuisine, history, fashion and art, beautiful beaches and coastlines, and priceless architecture.
Popular Attractions
The Colosseum, Rome
Image Courtesy of Mason Pohlman, from Unsplash
The , Rome
Image Courtesy of Red Morley Hewitt, from Unsplash
La , Rome
Image Courtesy of theculturetrip
, Milan
Image Courtesy of duomomilano
The City of Venice
Image Courtesy of Adrien Krajcar, from Unsplash
The Amalfi Coast
Image Courtesy of Jan Tielens, from Unsplash
, Florence
Image Courtesy of Ilya Orehov, from Unsplash
Tourism and Covid-19
The entire world is affected by the Covid-19 pandemic, but for Italy, a country dependent on the tourism industry for nearly 13% of its total GDP, this nightmare could cause lasting economic damage. Hotels are closed, restaurants are operating at low capacity, famous monuments are not receiving the flocks of tourists, and overall, people are just not visiting Italy.
Italy Without Tourists
Before Covid-19, six million US travelers visit Italy every year
90% of hotels remain closed in Rome, an economic loss of ~ $115 mil per month
Revenue shortfall predicted to top 3 billion euros
Families dependent on tourism should expect 50% of their incomes slashed
20-30,000 people in the hotel/accommodation sector will not be rehired
Before Covid-19, six million US travelers visited Italy every year
Italian Vacations
Italians work extremely hard during the year, so the summer is the one time when they can drop everything, take a break, and go on holiday to enjoy themselves. August is the busiest vacation month, and many people take beach vacations, where they can sunbathe, lie in the sand, and relax in the warm water.
To satisfy these wants, these are the "ideal" vacation spots Italians choose: 🏄🏽 ⛱️
Italy: the Amalfi Coast, Liguria, Calabria, Puglia, Tuscany
International: the Maldives, Greece, the Caribbean, or Southeast Asia
For a more "artsy," touring trip, Italians choose: 🚶🏾 🗿
Italy: Rome, Milan, Florence, Siena, Palermo, Venice, Bologna
International: Spain, Portugal, France, USA
Strive for Five Vocab
Il - holiday
Il - break/time off
La vacanza lampo - quick vacation
L'alta/ - high/low season
La località di villeggiatura - holiday/vacation spot
Il pacchetto vacanza - vacation package
- to head down to the beach
- to go skiing
- to spend vacation at
La - destination
La - beach vacation
Organizzarsi in anticipo - to organize oneself/plan ahead
Key Terms to Review (13)
Andare a sciare
: Going skiing. It means engaging in the winter sport of sliding downhill on snow-covered slopes using skis.Bassa Stagione
: The term "bassa stagione" refers to the period of time when there is a lower demand for travel and tourism. It is typically characterized by fewer tourists, lower prices, and less crowded attractions.Colosseo
: The Colosseo, also known as the Colosseum, is an ancient amphitheater located in Rome, Italy. It was used for gladiatorial contests and other public spectacles during the Roman Empire.Duomo di Milano
: The Duomo di Milano is a famous cathedral located in Milan, Italy. It is known for its stunning Gothic architecture and is one of the largest churches in the world.Fontana di Trevi
: The Fontana di Trevi is a famous fountain located in Rome, Italy. It features intricate sculptures and is known for its tradition of throwing coins into it for good luck.giorno festivo
: Giorno festivo translates to "holiday" or "festive day" in English. It refers to a special day that is celebrated or observed, often marked by a break from work or school.Meta
: A "meta" is a destination or place that people visit for leisure or tourism purposes. It can refer to a city, town, or any specific location that attracts tourists.Pantheon
: The Pantheon is a well-preserved ancient temple located in Rome, Italy. It was originally built as a place of worship for all gods of Ancient Rome.Periodo di riposo
: A periodo di riposo refers to a period of rest or relaxation, typically taken after a period of work or stress.Santa Maria del Fiore
: Santa Maria del Fiore, also known as the Florence Cathedral, is a renowned church located in Florence, Italy. Its most distinctive feature is its magnificent dome designed by Filippo Brunelleschi.Scendere in spiaggia
: Going down to the beach. It refers to the action of going to the seaside for leisure activities such as swimming, sunbathing, or playing beach games.Trascorrere le ferie a
: Spending holidays/vacation in/at [a specific location]. It refers to taking time off from work or school to relax and enjoy leisure activities in a particular place.Vacanza balneare
: A "vacanza balneare" is an Italian term for beach vacation. It refers to spending time at coastal areas for relaxation and enjoyment of activities like swimming and sunbathing.5.5 Tourism
3 min read•november 13, 2020
Kallie Hoffman
Kallie Hoffman
Travel and Tourism
As of 2018, there were approximately 63 million tourists in Italy per year, making Italy the fifth most visited country in the world. Tourism is one of Italy's fastest-growing and most profitable industries, bringing in an estimated revenue of around $190 billion.
The Italians embrace the foreigners, as it boosts their economy and stimulates local businesses. It is also an honor to have so many people appreciate the rich culture, cuisine, history, fashion and art, beautiful beaches and coastlines, and priceless architecture.
Popular Attractions
The Colosseum, Rome
Image Courtesy of Mason Pohlman, from Unsplash
The , Rome
Image Courtesy of Red Morley Hewitt, from Unsplash
La , Rome
Image Courtesy of theculturetrip
, Milan
Image Courtesy of duomomilano
The City of Venice
Image Courtesy of Adrien Krajcar, from Unsplash
The Amalfi Coast
Image Courtesy of Jan Tielens, from Unsplash
, Florence
Image Courtesy of Ilya Orehov, from Unsplash
Tourism and Covid-19
The entire world is affected by the Covid-19 pandemic, but for Italy, a country dependent on the tourism industry for nearly 13% of its total GDP, this nightmare could cause lasting economic damage. Hotels are closed, restaurants are operating at low capacity, famous monuments are not receiving the flocks of tourists, and overall, people are just not visiting Italy.
Italy Without Tourists
Before Covid-19, six million US travelers visit Italy every year
90% of hotels remain closed in Rome, an economic loss of ~ $115 mil per month
Revenue shortfall predicted to top 3 billion euros
Families dependent on tourism should expect 50% of their incomes slashed
20-30,000 people in the hotel/accommodation sector will not be rehired
Before Covid-19, six million US travelers visited Italy every year
Italian Vacations
Italians work extremely hard during the year, so the summer is the one time when they can drop everything, take a break, and go on holiday to enjoy themselves. August is the busiest vacation month, and many people take beach vacations, where they can sunbathe, lie in the sand, and relax in the warm water.
To satisfy these wants, these are the "ideal" vacation spots Italians choose: 🏄🏽 ⛱️
Italy: the Amalfi Coast, Liguria, Calabria, Puglia, Tuscany
International: the Maldives, Greece, the Caribbean, or Southeast Asia
For a more "artsy," touring trip, Italians choose: 🚶🏾 🗿
Italy: Rome, Milan, Florence, Siena, Palermo, Venice, Bologna
International: Spain, Portugal, France, USA
Strive for Five Vocab
Il - holiday
Il - break/time off
La vacanza lampo - quick vacation
L'alta/ - high/low season
La località di villeggiatura - holiday/vacation spot
Il pacchetto vacanza - vacation package
- to head down to the beach
- to go skiing
- to spend vacation at
La - destination
La - beach vacation
Organizzarsi in anticipo - to organize oneself/plan ahead
Key Terms to Review (13)
Andare a sciare
: Going skiing. It means engaging in the winter sport of sliding downhill on snow-covered slopes using skis.Bassa Stagione
: The term "bassa stagione" refers to the period of time when there is a lower demand for travel and tourism. It is typically characterized by fewer tourists, lower prices, and less crowded attractions.Colosseo
: The Colosseo, also known as the Colosseum, is an ancient amphitheater located in Rome, Italy. It was used for gladiatorial contests and other public spectacles during the Roman Empire.Duomo di Milano
: The Duomo di Milano is a famous cathedral located in Milan, Italy. It is known for its stunning Gothic architecture and is one of the largest churches in the world.Fontana di Trevi
: The Fontana di Trevi is a famous fountain located in Rome, Italy. It features intricate sculptures and is known for its tradition of throwing coins into it for good luck.giorno festivo
: Giorno festivo translates to "holiday" or "festive day" in English. It refers to a special day that is celebrated or observed, often marked by a break from work or school.Meta
: A "meta" is a destination or place that people visit for leisure or tourism purposes. It can refer to a city, town, or any specific location that attracts tourists.Pantheon
: The Pantheon is a well-preserved ancient temple located in Rome, Italy. It was originally built as a place of worship for all gods of Ancient Rome.Periodo di riposo
: A periodo di riposo refers to a period of rest or relaxation, typically taken after a period of work or stress.Santa Maria del Fiore
: Santa Maria del Fiore, also known as the Florence Cathedral, is a renowned church located in Florence, Italy. Its most distinctive feature is its magnificent dome designed by Filippo Brunelleschi.Scendere in spiaggia
: Going down to the beach. It refers to the action of going to the seaside for leisure activities such as swimming, sunbathing, or playing beach games.Trascorrere le ferie a
: Spending holidays/vacation in/at [a specific location]. It refers to taking time off from work or school to relax and enjoy leisure activities in a particular place.Vacanza balneare
: A "vacanza balneare" is an Italian term for beach vacation. It refers to spending time at coastal areas for relaxation and enjoyment of activities like swimming and sunbathing.
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