🇪🇺ap european history review

Mass marketing

Written by the Fiveable Content Team • Last updated August 2025
Verified for the 2027 exam
Verified for the 2027 examWritten by the Fiveable Content Team • Last updated August 2025

Definition

Large-scale promotional and sales strategies used to increase production and demand for consumer goods during the second industrial revolution.

AP course connection

Topic 6.3: 6.3 Second-Wave Industrialization and Its Effects

Unit 6

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