Incorporating Art and Design Principles
What makes art art? This may sound like a silly question, but every artist and audience member views the qualities of a piece of art differently. Some may think of it as strictly visual, some may specify it to a few different mediums, while others may find art in everyday things. This is why the principles of the discipline are important, and while they are not necessarily constant, they may be helpful in your process. These are guidelines that artists and designers use to control the quality and message of their work.
Balance: This refers to the distribution of visual weight in a composition, which can be achieved through the use of symmetrical (even), asymmetrical (uneven), or radial (motioned) balance. There is also the concept of "visual weight," which refers to the importance of a piece/part of a work of art. Artists and designers can adjust the visual weight of elements in a composition to achieve a sense of balance, or purposefully use imbalance to create a certain feeling in the work.
Contrast: This refers to the use of different elements in a composition to create visual interest and hierarchy, such as the use of light and dark, warm and cool colors, or rough and smooth textures. It can decrease the monotonous tone of a piece by introducing different values and forms. Contrast is important because it introduces intentional alterations or differences into works of art.
Emphasis: This refers to the use of elements in a composition to draw attention to a particular area or focal point. This can utilize different mediums as well, which relates to the previous subtopic. Emphasis shows an audience that an artist made a conscious choice to direct their attention to a specific point, so use it wisely!
Movement: This refers to the use of elements in a composition to create the illusion of motion or direction. Art is complex and sometimes motion can be clearly depicted even from a still work. Movement can also mean the direction or way in which an audience is "directed" through a piece; for example, a certain composition could intentionally make an audience view a piece left to right as an artist intended.
Pattern: This refers to the repetition of elements in a composition, which can create a sense of unity and cohesiveness. Patterns are sometimes used as a recurring motif through a portfolio to connect the pieces and establish a connection for present audiences.
Proportion: This refers to the relationship between the size and scale of different elements in a composition. Proportion can alter the dimension and perspective of art, as well as exaggerate differences in size and presence of various elements in a piece. Proportion, in regards to size and relative importance, can impose a new meaning on a piece.
Rhythm: This refers to the repetition of elements in a composition, which can create a sense of movement and energy. Rhythm usually refers to musicality, but can incur a familiarity or repetition in art that familiarizes an audience with an artist's pieces or process of creation.
Unity: This refers to the overall sense of harmony and cohesiveness in a composition, which can be achieved through the use of the other principles. It's not necessarily needed, but can create a purposeful motif in a piece if used with intent to organize or sort, as well as bring together, parts of an artwork.
These principles are not mutually exclusive, and can be used in combination to create a dynamic and visually interesting piece of art or design.
Usage of Principles
Before applying the principles of art, it's important to have a clear idea or concept in mind for your piece. This will guide the choices you make in terms of composition, color, and other elements.
Experiment with different combinations, since the principles of art will always be changing and can affect your piece differently depending on your intentions.
Pay attention to composition, since the composition is the foundation of any piece of art or design. It's important to pay attention to how the elements in your piece are arranged. Use the principles of art to create a sense of balance, movement, and interest in your composition.
Use contrast effectively. Contrast is a powerful tool for creating visual interest and hierarchy in a piece. Use contrast to draw the viewer's eye to the most important elements in your piece. Don't use too much or too little of it, because your piece will gradually lose its intended focus.
The medium you choose can affect the way the principles of art are applied, so choose wisely. For example, oil paint and watercolor have different properties, so the way you use color, texture, and brushstrokes will be different.
Keep in mind the audience, since that's who you're communicating something to, whether that's a feeling, an idea, or a message.
Continuously evaluate and adjust what you're doing so that the principles of art work with, not against, your primary idea. Remember that art is an ongoing process of experimentation, and it's okay to make changes as you go along.
Vocabulary
The following words are mentioned explicitly in the College Board Course and Exam Description for this topic.Term | Definition |
|---|---|
2-D skills | Artistic and design techniques demonstrated in two-dimensional works, such as the skillful use of color, composition, and visual elements on a flat surface. |
3-D skills | Artistic and design techniques demonstrated in three-dimensional works, involving spatial awareness, form, volume, and the manipulation of materials in space. |
balance | A principle of design that distributes visual weight evenly or intentionally in a composition. |
color | The visual perception of light wavelengths, including hue, saturation, and value. |
composition | The arrangement and organization of elements within a work of art or design. |
connection | A principle of design that links or relates elements within a composition. |
contrast | A principle of design that uses differences between elements to create visual interest. |
drawing skills | Techniques and abilities demonstrated through the creation of drawings, including line work, shading, perspective, and mark-making. |
emphasis | A principle of design that draws attention to a focal point or dominant element. |
figure/ground relationship | The visual relationship between a primary subject and the background or surrounding space. |
form | A three-dimensional element with volume and mass. |
hierarchy | A principle of design that organizes elements in order of importance or visual dominance. |
juxtaposition | A principle of design that places contrasting elements side by side for effect. |
layer | Overlapping elements or materials placed one on top of another. |
light and shade | The use of light and dark values to create dimension and form in drawing. |
line | A mark or stroke that extends in one direction, used as a fundamental element in art and design. |
mark-making | The application of marks or strokes to create visual effects and demonstrate drawing technique. |
mass | The visual weight or bulk of a three-dimensional form. |
movement | A principle of design that guides the viewer's eye through a composition. |
occupied/unoccupied space | The relationship between solid forms and the empty space surrounding or within them. |
opacity | The quality of being opaque or not transparent. |
plane | A flat surface with length and width. |
point | A basic visual element representing a location or mark in space. |
proportion | A principle of design concerning the relative size and scale of elements in relation to each other. |
repetition | A principle of design that repeats elements to create unity and rhythm. |
rhythm | A principle of design that creates a pattern of repetition and variation. |
scale | A principle of design relating to the size of elements relative to the whole composition or viewer. |
shape | A two-dimensional area defined by edges or boundaries. |
space | The area around, between, and within objects in a composition. |
surface | The outer layer or plane of a work that can be manipulated through various techniques. |
texture | The surface quality of a work that can be actual or implied through visual representation. |
time | An element in art and design that can suggest movement, sequence, or duration. |
transparency | The quality of allowing light to pass through so that objects behind can be seen. |
unity | A principle of design that creates a sense of wholeness through consistency and coherence. |
value | The relative lightness or darkness of a color or tone. |
variety | A principle of design that introduces diversity and visual interest through different elements. |
visual evidence | Observable elements within a work of art or design that demonstrate or support artistic decisions and relationships. |
volume | The amount of three-dimensional space occupied by a form or mass. |
Frequently Asked Questions
What's the difference between form and shape in art?
Shape is a flat, two-dimensional area defined by edges—think circles, squares, silhouettes. Form is shape with depth or the illusion of depth: it’s three-dimensional (sphere, cube) or looks 3-D through value, perspective, or shading (chiaroscuro). In AP terms: shape is a 2-D element; form and volume are 3-D elements (see EK 2.D.1–2.D.2). For drawing skills, use value, light and shade, and mark-making to turn shape into form on a flat surface (EK 2.D.3—chiaroscuro, value, mass, volume). When building your portfolio, pick works that clearly show whether you’re emphasizing 2-D shape or 3-D form—the rubric rewards visible skills in the right category. Need practice turning shapes into believable forms? Check the Topic 2.4 study guide (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa), the Unit 2 overview (/ap-art-design/unit-2), and 1000+ practice problems (/practice/ap-studio-art).
How do I create realistic shadows and highlights in my drawings?
Start by identifying a clear light source—direction, distance, and strength. Build a 9-value scale (white to black) and match tones on your subject. Key shadow types: highlight (brightest spot), core shadow (darkest on the form), reflected light (lighter edge inside shadow), and cast shadow (shadow on the ground). Use gradual value shifts to describe form (smooth blending or controlled hatching depending on texture). Vary edges: soft edges where light wraps, hard edges where forms meet or the cast shadow begins. Keep mark-making intentional—line, cross-hatch, stipple, or blending—to show surface texture and volume. Photograph several stages for your Sustained Investigation to show practice and revision (CED expects visual evidence of light and shade skills). Practice with still lifes under one light source; try 10-minute studies every day. For more guidance and examples tied to AP drawing skills, check the Topic 2.4 study guide (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa) and hundreds of practice prompts (/practice/ap-studio-art).
What materials should I use to show texture in a 3D sculpture?
Use materials and surface processes that make texture obvious both visually and to the touch—that’s part of showing 3-D skills (form, volume, texture) in your AP 3-D work. Good choices: clay (pinch, score-and-slip, texture stamps), plaster (casts, carving, carving away to reveal texture), wood (carving, rasping), metal (hammering, welding, repoussé), fabrics/fiber (stitching, felting, layering), found objects/assemblage, and surface treatments (glazes, patinas, paint, sand, grit, resin). Combine additive (building up) and subtractive (carving) processes so texture reads in photos. Remember AP requires you to list materials/processes (100 characters each) and submit two views per 3-D work, so choose textures that show clearly in photos. For more on texture and elements/principles, check the Topic 2.4 study guide (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa) and practice problems (/practice/ap-studio-art).
How do I make my 2D artwork show depth without using perspective?
You can show depth in 2-D work without linear perspective by using other CED skills: value, texture, layering, figure/ground, scale/proportion, and contrast. Use strong value shifts and chiaroscuro to model form (light and shade creates implied volume). Overlap shapes and vary edge quality (sharp foreground edges, softer background edges) to suggest recession. Reduce detail, saturation, and contrast as you move back (atmospheric depth). Use size and scale to establish hierarchy and implied distance. Negative space and careful figure/ground relationships can push planes forward or back. Try transparent layers or collaging different papers to create literal depth on the surface. Practice these techniques in quick studies and document revisions for your portfolio—AP Drawing and 2-D skills expect clear visual evidence of light/shade, composition, and space (see Topic 2.4 study guide) (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa). For more exercises, check practice problems (/practice/ap-studio-art).
I don't understand what figure/ground relationship means - can someone explain with examples?
Figure/ground relationship is how the eye separates a “figure” (the subject or positive shape) from the “ground” (the background or negative space). Good figure/ground control helps your composition read clearly and can create tension, balance, or surprise. Examples: a black silhouette of a person on a white background (clear figure/ground); the Rubin vase where vase and faces swap roles depending which you see (ambiguous figure/ground); overlapping shapes where a foreground shape casts a shadow that becomes a new background shape (complex layering/juxtaposition). In AP 2-D and Drawing work, showing clear or intentional figure/ground decisions counts as evidence of 2-D skills (EK 2.D.1)—use contrast, value, edge definition, opacity/transparency, and negative space to make the relationship evident. When you choose Selected Works or images for Sustained Investigation, point out how your figure/ground choices support your idea (use the written fields). For more examples and practice, check the topic study guide (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa) and try problems at (/practice/ap-studio-art).
What's the best way to practice mark-making techniques for drawing?
Practice deliberately and often with short, focused exercises that isolate mark-making. Do 10–15 minute studies where you only explore one mark type (hatching, cross-hatching, stipple, scumble, gestural line, contour). Vary tools (graphite, charcoal, ink, conte, digital stylus) and surfaces to see how texture, value, and line quality change. Combine studies into small compositions to test figure/ground, mass, and chiaroscuro—pay attention to light and shade to build volume. Keep a sketchbook for iterative experiments and document revisions; these images become process evidence for your Sustained Investigation. When choosing works for Selected Works, pick pieces that clearly show intentional mark-making choices and synthesis of materials/processes/ideas (CED Skill 2.D). For routines and extra practice drills, check the Topic 2.4 study guide (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa) and hundreds of practice problems (/practice/ap-studio-art).
How do I know if my portfolio shows enough skill development for AP grading?
Short answer: show clear visual evidence that your skills moved from rudimentary → moderate → good/advanced across your Selected Works and Sustained Investigation. Checklist to judge that progress: - Meet format: five Selected Works that each demonstrate 2-D/3-D/drawing skills and synthesis; 15 Sustained Investigation images showing practice, experimentation, and revision (see portfolio rules). - Visual evidence: include pieces that show specific EK skills (value/chiaroscuro, proportion, layering, mark-making, volume, figure/ground, etc.) and at least some works with advanced execution. - Process proof: include process/detail images in the 15 that show experimentation and revision (practice, tests, reworks). - Writing: clearly name the inquiry and describe how practice/experimentation/revision developed it—these texts affect scoring. - Use the rubrics: aim to move Row D from 1→3 and Selected Works toward 4–5. - Get iterative feedback from your teacher and peers and revise. For examples and rubric language, check the Topic 2.4 study guide (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa), Unit 2 overview (/ap-art-design/unit-2), and practice problems (/practice/ap-studio-art).
What does visual evidence of skills actually mean in my artwork?
“Visual evidence of skills” means viewers can see, in the finished work or process photos, that you’ve used and controlled the elements/principles and technical processes from the CED (e.g., value, line, texture, proportion, volume, chiaroscuro, mark-making). For AP portfolios that means your images should clearly show skills—like convincing light and shade in a drawing, layered transparency in a 2-D piece, or believable mass/volume in a sculpture—so readers can judge Skill 2.D. Show this by: choosing materials/processes that let the skill appear, documenting practice/experiments and revisions, and pointing out specific visual details in your written statements (identify materials/processes/ideas per submission rules). Review EK 2.D.1–2.D.4 terms (chiaroscuro, figure/ground, negative space, etc.) and use process images when those details matter. For tips and examples, check the Topic 2.4 study guide (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa) and practice problems (/practice/ap-studio-art).
How do I create movement and rhythm in a still 2D composition?
Movement and rhythm in a still 2-D piece come from how you arrange elements so the eye travels—a visual “beat.” Use: strong directional lines and diagonals to lead the eye; repeated shapes or marks (vary size, color, or value for rhythm); overlapping/ layering and transparency to imply depth and flow; alternating contrast (light/dark, saturated/desaturated) to create visual tempo; figure/ground shifts so elements push/pull; and implied motion (blurred edges, directional hatch marks). Change the “beat” by spacing repeats closer/farther and using scale/proportion to speed/slow the eye. For AP portfolios, name these decisions as demonstrations of 2-D skills (EK 2.D.1) and show practice/experimentation in your Sustained Investigation images—photograph studies that test different rhythms. For more examples and refreshers see the Topic 2 study guide (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa) and try practice problems (/practice/ap-studio-art).
I'm confused about the difference between mass and volume in 3D art - help?
Mass and volume are related but different in 3-D work. Volume = the measurable three-dimensional space a form encloses (how much space inside or taken up). Think of a papier-mâché sphere or a hollow ceramic pot—both have volume. Mass = the perceived physical weight or solidity of an object—how heavy or dense it feels visually. A thin metal sheet can have the same volume as a clay block but reads with less mass because of surface, texture, and how it occupies/unoccupies space. Use volume to plan scale and dimensions; use mass (through texture, value, material, and negative space) to control balance, proportion, and emphasis in your sculpture or installation. For AP 3-D portfolios, show both—two views and process images can demonstrate volume (size/space) and mass (visual weight) in your writeups (see unit requirements in the CED). Review examples in the topic study guide (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa) and practice applying these ideas with problems (/practice/ap-studio-art).
What's the most effective way to document my artistic process and skill growth?
Use a consistent, dated process log that pairs images and short captions so reviewers can see practice → experimentation → revision. For the Sustained Investigation you need 15 images that show development (process shots, studies, details) and a 600-char inquiry + 600-char description of how practice/experimentation/revision drove the work. For Selected Works, pick 5 finished pieces that clearly show your chosen skills and list idea(s), materials, processes, and digital tools (100 chars each). Practical steps: photograph high-quality, well-lit images and close-ups; label every image with date, materials, process notes, and size (or “N/A” for process shots); save earlier iterations to show revision choices; highlight specific skills (e.g., chiaroscuro, figure/ground, mass/volume) in captions. Keep written statements tied directly to the images so scoring rubric rows (Inquiry; Practice, Experimentation, Revision; Materials/Processes/Ideas; Skills) are clearly evidenced. For tips and examples, check the Topic 2.4 study guide (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa) and practice problems (/practice/ap-studio-art).
How do I balance unity and variety without making my work boring or chaotic?
Think of unity as your visual “home base” and variety as the things that keep viewers interested. Start by choosing one unifying device—limited color palette, repeated shape, consistent edge treatment, or a single material—and use it across the piece or series. Then add variety in controlled ways: change scale, flip positive/negative space, introduce one contrasting texture or an unexpected value jump, or vary rhythm and spacing. Use hierarchy and emphasis to guide the eye: make one element dominant, then support it with smaller, repeated elements so it doesn’t feel chaotic. Plan with quick thumbnails and 3–5 iterations to test balance, and document revisions (this helps your Sustained Investigation evidence for Skills 2.B and 2.D). Get feedback and adjust—repetition + a single surprise often equals strong unity-with-variety. For more practice and examples, check the elements/principles study guide (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa) and try problems at (/practice/ap-studio-art).
What drawing techniques show light and shade better than others?
The techniques that show light and shade best are the ones that control value, edges, and mark-making to create volume and contrast. Key methods: hatching/cross-hatching (good for directional form), smooth/blended shading (soft gradients for rounded forms), stippling (fine control of midtones), and chiaroscuro (strong light/dark contrast to imply dramatic volume). Practice value scales, cast shadows, reflected light, and core shadow placement—those are AP Drawing fundamentals (EK 2.D.3: mark-making, light and shade, value). Use hard vs. soft edges to separate planes, a kneaded eraser to lift highlights, and varied pressure/grades of pencil for range. For portfolio work, show clear visual evidence of these skills across pieces (Selected Works and Sustained Investigation demand visible drawing skills). For drills and examples check the Topic 2.4 study guide (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa) and practice problems (/practice/ap-studio-art).
How do I select which specific skills to focus on developing in my concentration?
Pick a small set (3–5) of specific skills that directly help your inquiry and the materials/processes you want to use—then practice, experiment, and document them. Start by listing skills from the CED: for 2-D (figure/ground, layering, color/value, texture), 3-D (mass, volume, occupied/unoccupied space, proportion), or drawing (mark-making, light and shade, composition). Choose skills that will be visually obvious across multiple works so you can meet LO 2.D and show evidence for the Selected Works and Sustained Investigation rubrics. How to choose: 1) match skills to your inquiry (does practicing chiaroscuro advance your concept?); 2) pick skills that your materials/processes will reveal (glazing shows transparency/opacity); 3) plan exercises to push one skill per week and photograph process for revision evidence. That pattern gives you visual evidence of practice, experimentation, and revision required by the Sustained Investigation. For examples and quick refreshers on elements/principles, check the Topic 2.4 study guide (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa) and try practice problems (/practice/ap-studio-art).
Why do my color values always look flat even when I try to create contrast?
If your values look flat, you’re probably not getting a full range from darkest dark to lightest light or you’re letting local color hide the light/shadow structure. Work on these specific things: make a 9-step value scale and match planes to it; practice chiaroscuro (strong light source) studies to push highlights and cast shadows; simplify forms into 3–5 value masses before adding details; use soft and hard edges to suggest form; layer glazes or build up graphite/charcoal to deepen darks; check your work in a mirror or photo at reduced size to see flattening. For AP Drawing/2-D skills, show clear light-and-shade, value contrast, and mark-making evidence in your portfolio images (these count toward Skill 2.D). Try targeted exercises in the Fiveable study guide on elements/principles (/ap-art-design/24-elements-and-principles-art-and-design/study-guide/DmavB3d8smTBxMaF1XTa) and more practice prompts at (/practice/ap-studio-art). Keep experimenting—value control improves fastest with short, focused studies.