Targeted advertising

Definition

Targeted advertising refers to the practice of delivering personalized advertisements to specific individuals or groups based on their demographics, interests, or online behavior.

Related terms

Demographics: Demographics refer to characteristics such as age, gender, income, and location that are used to categorize and target specific groups of people.

Personalization: Personalization involves customizing content or experiences to suit individual preferences or needs.

Behavioral targeting: Behavioral targeting is a technique used in targeted advertising that analyzes an individual's online behavior (such as websites visited or items purchased) to deliver relevant ads.