Principles of Marketing Cheatsheets

about the Principles of Marketing cheatsheets

A cheatsheet condenses a whole course into the facts you actually need on exam day. The Principles of Marketing cheatsheets on this page summarize the key formulas, concepts, and definitions from each unit so you can review the entire course at a glance.

They work best as a final review: skim the one-page summary, spot the units you want to strengthen, then go deeper with the Principles of Marketing study guides. The visual cheatsheets in the gallery are organized by unit, and you can generate your own for any topic you want a quick refresher on.

what's covered in Principles of Marketing

• Unit 1 – Marketing and Customer Value
• Unit 2 – Strategic Planning in Marketing
• Unit 3 – Consumer Behavior in Marketing
• Unit 4 – Business Markets & Purchasing Behavior
• Unit 5 – Market Segmentation and Targeting Strategies
• Unit 6 – Marketing Research & Market Intelligence
• Unit 7 – Marketing in a Global Environment
• Unit 8 – Marketing in a Diverse Marketplace
• Unit 9 – Products – Consumer Offerings
• Unit 10 – Competitive Edge: New Product Offerings
• Unit 11 – Services – The Intangible Product
• Unit 12 – Pricing Products and Services
• Unit 13 – Integrated Marketing Communications
• Unit 14 – Promotion Mix: Ads and Public Relations
• Unit 15 – Personal Selling and Sales Promotion
• Unit 16 – Digital and Direct Marketing Channels
• Unit 17 – Distribution: Delivering Value to Customers
• Unit 18 – Retailing and Wholesaling
• Unit 19 – Sustainable Marketing: A New Approach