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📲Media Literacy
Key Terms

400 essential vocabulary terms and definitions to know for your Media Literacy exam

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2018 Media Ownership Study
21st Century Fox

A

Abbott and Costello
Abstract thought
Active Audience Theory
Active Consumption
Administrative functions
Advanced search features
Advertising associations
Advertising ethics
Advertising revenue
Aesthetic values
Affective polarization
Age of Enlightenment
Alfred Hitchcock
Am (amplitude modulation)
Anchoring Bias
Anti-smoking campaigns
Antitrust Laws
AOL
Artificial intelligence
Audience agency
Audience analysis
Audience Awareness
Audience Commodification
Audience demographics
Audience Fragmentation
Audience Interpretation
Audience Reception
Audio descriptions
Audiovisual techniques
Augmented reality
Automated fact-checking

B

Back-end development
BBC
Bechdel Test
Bill Kovach
Binge-watching
Body image
Bonding capital
Boolean operators
Brand recognition
Bridging capital
Broadcast journalism
Broadcast news

C

Cable television
Cambridge Analytica Scandal
Camera angles
Captioning
CBC
CBS
Celebrity endorsements
Character continuity
Chart junk
China Central Television
China's Great Firewall
Chinese Diaspora
Cinematic Language
Citizen Journalism
Click-Through Rate
Clickbait headlines
Cnn effect
Coalition for Better Ads
Code of Hammurabi
Cognitive Abilities
Cognitive Schemata
Collective Identities
Collective intelligence
Color theory
Color-blind casting
Communications Act
Community Radio
Conflict Frame
Conflict of interest
Constructivist learning theory