Horizontal Product Differentiation: Differences in product characteristics that do not affect the product's fundamental purpose or performance, such as variations in style, design, or features.
Vertical Product Differentiation: Differences in product quality or performance that are valued by consumers, such as variations in durability, reliability, or technological sophistication.
Economies of Scale:The cost advantages that businesses obtain due to their scale of operation, with costs per unit of output generally decreasing as the scale of production increases.