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📺Mass Media and Society
Key Terms

290 essential vocabulary terms and definitions to know for your Mass Media and Society exam

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5G
5G Networks

A

Accuracy in media
Active audience theories
Advertiser influence
Advertising Duopoly
Advertising fatigue
Advertising saturation
Advertising standards
Advocacy documentary
Advocacy journalism
Age-related stereotypes
Albert Bandura
American Advertising Federation Code
American Independent Cinema
Antitrust laws
Antonio Gramsci
Archival footage
Arjun Appadurai
Associated Press News Values and Principles
Attention Economy
Audience Agency
Audience Reach
Audience research
Audience segmentation
Audience studies

B

Balanced reporting
Behavioral targeting
Binge-reading
Binge-watching
Blockchain technology
Brand loyalty
Branded content
Broadcast media

C

Celebrity culture
Children's programming
Children's Television Act of 1990
Cinematography
Cinéma vérité
Cinématographe
Clay Shirky
Collective intelligence
Color printing
Color television
Communication satellites
Community radio
Computer-generated imagery
Conflict of Interest
Content analysis
Content marketing
Convergence culture
Copyright law
Cord-cutting
Corporate advertisers
Counter-narratives
Counterculture movement
Counterpublics
Country music format
Craap test
Creative Briefs
Crisis communication
Crisis communication plans
Critical Discourse Analysis
Critical Media Analysis
Critical media consumption
Critical Race Theory
Critical Theory
Critical viewing
Cross-platform storytelling
Cultivation of Possible Selves Theory
Cultural appropriation
Cultural Commodification
Cultural discourse
Cultural Domination
Cultural Flows