The occasion refers to the specific event or situation that prompts a piece of writing. It includes factors such as time, place, and social context.
Think of the occasion as the setting for a story. Just like how the setting influences the characters and plot in a story, the occasion sets the stage for a piece of writing and shapes its content.
Exigence: The exigence is the urgent need or demand that motivates a writer to create a particular piece of writing.
Purpose: The purpose is the reason behind why a writer is creating a piece of writing. It reflects their intended goal or desired outcome.
Audience: The audience refers to the specific group of people who will be reading or receiving a piece of writing. Writers consider their audience when crafting their message.
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