Rhetorical Situation & Audience Analysis
Six components of rhetorical situation:
- Exigence: the problem or issue prompting the argument
- Audience: intended readers and their values, beliefs, needs, background
- Writer: the person making the argument
- Purpose: what the writer aims to achieve
- Context: historical, cultural, social circumstances
- Message: the central claim and supporting reasoning
Key principle: Writers tailor choices based on perception of audience values and needs—not necessarily objective facts about the audience.
Strategic choices include: tone, evidence selection, word choice, appeals, and level of formality.



