Skip to main content
We’re so back. See what’s new for the 2026-2027 school year →

🫧Intro to Public Relations
Key Terms

172 essential vocabulary terms and definitions to know for your Intro to Public Relations exam

Study Intro to Public Relations →

Browse All A-Z

A

Advertising value equivalency
Advocacy campaigns
Apology strategy
Arthur W. Page
Astroturfing
Audience adaptation
Audience feedback
Audience Research

B

Brand advocacy
Brand ambassador
Brand awareness surveys
Brand equity
Brand Loyalty
Brand narrative
Brand positioning
Brand trust
Branding guidelines
Bridging technique

C

Campaign planning
Channel Selection
Communication audits
Community outreach
Community Relations
Competitor analysis
Competitor comparisons
Constituent Relations
Consumer preferences
Content calendar
Content marketing
Content performance metrics
Content personalization
Content repurposing
Contract Law
Corporate image
Cost-per-contact
Cost-per-impression
Creative Commons
Creel Committee
Crisis Communication Audit
Crisis communication model
Crisis Communication Theory
Crisis Management
Crisis Management Plan
Crisis Management Team
Crisis messaging
Crisis Press Release
Crisis Simulations
Crowdfunding
Crystallizing Public Opinion
Cultural adaptation
Cultural Intelligence
Cultural nuances
Cultural Taboos
Customer engagement

D

Data analytics in pr
Dialogic theory
Donor relations
Donor stewardship

E

Early majority
Earned media
Earned media value
Edward Bernays
Embargoed information
Emotional appeal
Employee misconduct
Environmental Scanning
Ephemeral content
Event planning
Excellence Theory

F

Feedback Mechanisms
Freedom of Information Act
FTC Endorsement Guidelines
FTC Guidelines

G

Gain Framing
George H. Gallup