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🫧Intro to Public Relations
Key Terms

339 essential vocabulary terms and definitions to know for your Intro to Public Relations exam

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A

A/B Testing
Active listening
Advertising value equivalency
Advocacy campaigns
American Red Cross
Ann Handley
Apology strategy
Apple v. Samsung
Arthur W. Page
Astroturfing
Audience adaptation
Audience engagement
Audience feedback
Audience Research

B

Best practices
Bp oil spill communication
Brand advocacy
Brand ambassador
Brand awareness surveys
Brand equity
Brand identity
Brand Loyalty
Brand narrative
Brand positioning
Brand trust
Branding guidelines
Bridging technique
Business impact
Buyer personas

C

Call-to-Action
Cambridge Analytica
Campaign planning
Channel Selection
Character development
Charity: water
Coca-cola's #shareacoke campaign
Coca-cola's global campaigns
Communication audits
Communication channels
Communication skills
Community involvement
Community outreach
Community Relations
Competitor analysis
Competitor comparisons
Complex Ideas Communication
Conflict of interest
Constituent engagement
Constituent Relations
Constraint recognition
Consumer Behavior
Consumer preferences
Contact information
Content calendar
Content calendars
Content marketing
Content optimization
Content performance metrics
Content personalization
Content repurposing
Content strategy
Contract Law
Conversion Tracking
Corporate image
Corporate scandals
Cost-per-contact
Cost-per-impression
Creative Commons
Creel Committee
Crisis Communication Audit
Crisis communication model
Crisis Communication Theory
Crisis Management
Crisis Management Plan