The New South era transformed Georgia after the Civil War, aiming to modernize the economy while maintaining social hierarchies. This period saw the rise of the Bourbon Triumvirate, a group of influential politicians who shaped Georgia's political landscape from the 1870s to 1890s. Key figures like Joseph E. Brown, Alfred H. Colquitt, and John B. Gordon led efforts to industrialize, attract Northern investment, and reconcile with the Union. However, this era also reinforced racial segregation and exploitation through Jim Crow laws and the convict lease system.