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👶Children's Television Unit 15 Review

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15.3 Educational Programming Requirements

👶Children's Television
Unit 15 Review

15.3 Educational Programming Requirements

Written by the Fiveable Content Team • Last updated September 2025
Written by the Fiveable Content Team • Last updated September 2025
👶Children's Television
Unit & Topic Study Guides

Educational programming requirements ensure kids get their daily dose of brain food through TV. The FCC mandates broadcasters air at least three hours of educational shows weekly, aimed at viewers 16 and under.

These rules help balance entertainment with learning. Shows must be curriculum-based, often involving experts to create content that aligns with classroom objectives. PBS sets high standards, collaborating with educators to develop top-notch educational programming.

FCC Educational Programming Requirements

E/I Programming and FCC Requirements

  • E/I (Educational/Informational) programming aims to educate and inform children through television content
  • FCC (Federal Communications Commission) sets requirements for broadcasters to provide educational programming for children
  • Broadcasters must air at least three hours per week of core programming, which is specifically designed to serve the educational and informational needs of children
  • Core programming must be regularly scheduled, at least 30 minutes in length, and aired between 7:00 a.m. and 10:00 p.m.
  • Broadcasters must identify E/I programs with an on-screen symbol throughout the program (E/I bug)

Educational Content Quotas and the Three-Hour Rule

  • The FCC's "three-hour rule" mandates that broadcasters air a minimum of three hours of core programming per week on each of their free over-the-air channels
  • This rule applies to both commercial and non-commercial television stations
  • Core programming must be targeted to children ages 16 and under
  • Broadcasters can choose to air more than three hours of E/I programming per week, but the minimum requirement ensures a consistent offering of educational content
  • The three-hour rule helps to balance the need for educational programming with the economic realities of television broadcasting (advertising revenue)

Curriculum and Standards

Curriculum-Based Programming

  • Curriculum-based programming aligns with established educational curricula and learning objectives
  • This type of programming is designed to support and enhance classroom learning
  • Educational consultants and subject matter experts are often involved in the development of curriculum-based programs
  • Shows may focus on specific subject areas (math, science, literacy) or broader themes (social-emotional learning, health and wellness)
  • Curriculum-based programming helps to bridge the gap between formal education and informal learning through media

PBS Standards and Academic Consultation

  • PBS (Public Broadcasting Service) is known for its high-quality educational programming for children
  • PBS has established its own set of standards for educational content, which often exceed the FCC's requirements
  • PBS programs undergo a rigorous review process to ensure they meet educational standards and are age-appropriate
  • Academic consultants, including educators, child development experts, and content specialists, are involved in the creation and evaluation of PBS children's programming
  • PBS collaborates with educational organizations and institutions (National Science Foundation, Department of Education) to develop and distribute educational content
  • The network's commitment to education extends beyond television, with online resources, lesson plans, and interactive content available for teachers and parents