Schema:These are mental frameworks or concepts that help us organize and interpret information. They're like the instructions for your LEGO set.
Conceptual-driven Processing: Another term for top-down processing; it emphasizes how our existing knowledge or expectations shape our interpretation of sensory information. It's like knowing what the completed puzzle should look like before starting it.
Context Effects: These refer to how context or surrounding information can influence perception. For example, a piece might fit differently in your LEGO structure depending on where you try to place it.