Descriptive epidemiology is the branch of epidemiology that focuses on the distribution and patterns of health-related states or events in specified populations. It seeks to answer the 'who, what, where, and when' questions about diseases and health outcomes, providing a foundation for further analytical studies. This approach connects closely with data collection methods, demographic variables such as person, place, and time, and is essential for investigating outbreaks by identifying trends and associations in health data.