key term - Advertising

Definition

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. It is an essential component of a business's promotion strategy, designed to increase brand awareness and influence consumer behavior.

Related terms

Marketing Mix:

A set of actions, or tactics, that a company uses to promote its brand or product in the market.

Brand Awareness:

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Consumer Behavior: The study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services