The marketing mix is a set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything the firm can do to influence the demand for its product.
Related terms
Product Strategy: The plan for developing and managing a company’s products or services to meet customer needs.
The approach companies use to set prices for their products or services based on costs, value, competition, and market demand.
Distribution Channels: Pathways through which goods or services flow from producers to consumers, including intermediaries such as wholesalers and retailers