Subliminal Stimuli

Definition

These are stimuli that are below the threshold of conscious awareness. They're too weak or quick to be consciously recognized, but they may still influence behavior and perception.

Related terms

Absolute Threshold:

This is the minimum level of stimulus intensity needed for a stimulus to be detected 50% of the time.

Sensory Adaptation:

This refers to the decrease in sensitivity to a constant level of stimulation. For example, becoming accustomed to a strong smell after being exposed to it for some time.

Perception:

The process by which our brain organizes and interprets sensory information, shaping our conscious experience.