Modes of Persuasion

Definition

Modes of persuasion are the three main methods used to convince an audience in persuasive writing or speaking. They include ethos, pathos, and logos.

Related terms

Ethos:

Ethos refers to the credibility or trustworthiness of the speaker or writer. It involves using personal expertise, credentials, or reputation to persuade the audience.

Pathos:

Pathos appeals to the emotions and feelings of the audience. It aims to evoke sympathy, empathy, or other emotional responses in order to persuade.

Logos:

Logos relies on logical reasoning and evidence to support an argument. It includes facts, statistics, expert opinions, and logical reasoning that appeal to the audience's sense of reason and logic.