Logos refers to the use of logic and reason in persuasive writing or speaking. It involves presenting evidence, facts, and logical arguments to support a claim.
Think of logos as the backbone of an argument. Just like a strong backbone supports and holds up the body, logos provides a solid foundation for persuasive writing by using logical reasoning.
Ethos: Ethos is another key term in persuasive writing that focuses on establishing credibility and trustworthiness. It involves using expertise, authority, or ethical appeals to persuade an audience.
Evidence: Evidence refers to factual information or data that supports a claim. It can include statistics, research findings, expert opinions, or examples.
Reasoning: Reasoning is the process of drawing conclusions based on logical thinking. In persuasive writing, it involves making connections between evidence and claims to convince the audience.
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