Ethos

Definition

Ethos is one of Aristotle's three rhetorical appeals and refers to establishing credibility, trustworthiness, and authority as a speaker or writer. It involves using evidence, expertise, and ethical appeals to persuade an audience.

Related terms

Logos:

Logos is another rhetorical appeal that focuses on using logical reasoning and evidence to support an argument.

Pathos:

Pathos is the third rhetorical appeal that aims to evoke emotions in the audience to persuade them.

Audience Analysis: Audience analysis involves studying and understanding the characteristics, needs, and preferences of the target audience for effective communication.