Shaping public opinion refers to the efforts made by various actors, such as media outlets, politicians, interest groups, and social influencers, to influence how people perceive certain issues or candidates.
Related terms
Media Bias: The perceived favoritism or prejudice in media coverage, which can influence public opinion.
Spin Doctor: A person who presents information in a way that favors their side or candidate, often through manipulation or selective presentation.
Public Opinion Polls: Surveys conducted to gauge the views of a representative sample of the population on specific issues or candidates.