Executive Direction

Definition

Executive direction is guidance provided by top-level management that sets the course for an organization's operations and decision-making processes.

Analogy

Imagine executive direction as being like a GPS system for a car. It provides directions (guidance) on where to go (strategic objectives), how fast to get there (pace), and what route to take (tactics).

Related terms

Executive Branch: The branch of federal and state government that is broadly responsible for implementing, supporting, and enforcing laws made by the legislative branch and interpreted by the judicial branch.

Policy Making Process: The procedure through which governments create public policies - includes problem identification, agenda setting, policy formulation, budgeting, implementing & evaluation.

Chief Executive Officer (CEO): The highest-ranking person in a company or other institution who is responsible for making managerial decisions.