Focus group

Definition

A focus group is a research method involving a small, diverse group of people whose reactions to specific discussions or products are studied, especially in market research. This qualitative technique helps businesses understand customer perceptions and preferences to refine their products and strategies.

Related terms

Market Research:

The process of gathering, analyzing, and interpreting information about a market, including about customers' needs, preferences, and behaviors.

Qualitative Research: A method of inquiry employed in several different academic disciplines, traditionally in the social sciences, but also in market research by using non-numerical data to understand concepts, opinions, or experiences.

Product Development:

The creation of products with new or different characteristics that offer new or additional benefits to the customer; it may involve modification of existing products or formulation of entirely new products