1. What is the difference between denotative and connotative meanings, and how do writers use each to create style?

2. How does syntax reflect a writer's stylistic choices, and what specific techniques can writers use?

3. What are conventions in writing, and how can writers use them effectively or break them for effect?

4. In Didion's paragraph 3, how does her choice of down-to-earth words like 'flesh' instead of 'remains' strengthen her message about morality?

5. How does Didion's use of a colon and dashes in her complex sentence about coyotes clarify her argument about moral promises?

6. What advice does the chapter offer for developing your own writing style?

1. What is a persona, and how do writers use it to signal their perspective and distance from their subject?

2. How does Eric Schlosser's persona in Fast Food Nation differ from Joan Didion's persona in 'On Morality'?

3. What is irony, and how does it emerge from the difference between an author's argument and readers' expectations?

4. How does Jonathan Swift use irony, exaggeration, and a rational persona in 'A Modest Proposal' to criticize the treatment of the poor?

5. What is the true message Swift conveys through his horrifying proposal about Irish children?

6. How does Didion use quotation marks around words like 'believe' and 'morality' to create irony in 'On Morality'?