1. How do writers use comparison-contrast to help audiences understand unfamiliar ideas or concepts?

2. Why is it important to use the same basis of comparison when comparing two things, and what happens if you don't?

3. What are three different ways writers can structure comparison-contrast, and how does each approach organize information differently?

4. What signal words and phrases help readers recognize when a writer is making comparisons or contrasts?

1. How does Schlosser use quantitative comparison to demonstrate McDonald's growth, and why does he include multiple types of numerical evidence?

2. How can you connect evidence from comparison-contrast to a writer's claim using the evidence-verb-claim-commentary frame?

1. What is description as a method of development and what types of details does it rely on?

2. How does Schlosser's description of the fast-food buying experience use sensory details to support his argument about American culture?

3. Why is description effective for making unfamiliar subjects feel more familiar to readers?

1. What is the purpose of definition as a method of development and how does it establish understanding between writer and audience?

2. How does Schlosser use the term 'McDonaldization of America' to define a broader concept about the fast food industry's influence?

3. How can writers use comparison and contrast as tools within a definition to clarify meaning?