PERK (Protein kinase R-like ER kinase) is a key player in the cellular response to endoplasmic reticulum (ER) stress, acting primarily in the regulation of protein translation and cellular homeostasis. When misfolded proteins accumulate in the ER, PERK is activated, leading to the phosphorylation of eIF2α, which reduces overall protein synthesis while selectively allowing the translation of stress response proteins. This mechanism helps cells cope with ER stress and maintain balance during challenging conditions.