Solomon Asch

Definition

Solomon Asch was a prominent psychologist best known for his experiments on conformity, where he demonstrated the influence of group pressure on individual behavior.

Related terms

Conformity:

The act or behavior change that occurs as a result of real or imagined group pressure.

Social Psychology:

The scientific study of how individuals think about, interact with, and influence each other.

Groupthink:

A phenomenon in which the desire for harmony in decision-making within a group results in an irrational or dysfunctional decision outcome.