🧠ap psychology review

Self-Serving Bias

Written by the Fiveable Content Team • Last updated August 2025
Verified for the 2026 exam
Verified for the 2026 examWritten by the Fiveable Content Team • Last updated August 2025

Definition

Self-serving bias is the tendency to attribute positive events to one's own character but attribute negative events to external factors. It's a common type of cognitive bias that has been extensively studied in social psychology.

AP course connection

Topic 9.1: 9.1 Attribution Theory and Person Perception

Unit 9
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