Persuasive Communication in AP Psychology

Definition

Persuasive communication refers to the process of influencing someone's attitudes, beliefs, or behaviors through the use of messages and appeals. It involves presenting information in a compelling manner that aims to change or shape an individual's perspective.

Related terms

Cognitive Dissonance:

Cognitive dissonance is the uncomfortable feeling we experience when our attitudes contradict our behaviors, leading us to change either our attitude or behavior.

Elaboration Likelihood Model:

The elaboration likelihood model suggests that people are persuaded by two different routes - central route (when they carefully evaluate arguments) and peripheral route (when they focus on superficial cues).

Social Influence:

Social influence refers to how other individuals or groups can impact our thoughts, feelings, and actions. It includes concepts like conformity and obedience.