Persuasion theory in AP Psychology

Definition

Persuasion theory refers to the study of how attitudes and beliefs are influenced and changed through various methods of communication.

Related terms

Cognitive dissonance: This term refers to the uncomfortable feeling that arises when there is a discrepancy between our attitudes or beliefs and our behavior.

Elaboration likelihood model: This model explains how individuals process persuasive messages, either through deep thinking (central route) or superficial cues (peripheral route).

Social influence: Social influence refers to the ways in which others can affect our thoughts, feelings, and behaviors.